Lifecast Privacy Policy

Last Updated: October 19, 2026

This Privacy Policy applies to your use of the Lifecast mobile application (the “App”), any website operated by Lifecast, and the services we provide that are accessible to our users. This Privacy Policy describes the way we collect, store, use, and manage the information, including personal information, that you provide or we collect in connection with our applications (the “App”) and/or websites (collectively, the “Services”). Please note that you must be aged 13 years or older to use the Services. Please do not use the Services or provide us with any personal information if you are under 13 years of age.

By using the Services, you are expressing your agreement to this Policy and the processing of your data in the manner provided by this Policy. If for any reason you do not agree to these terms, please do not use the Services.

We reserve the right to change this Privacy Policy at any time. We will notify you of any such changes we may make to this Privacy Policy by updating the “Last Updated” date at the top of the Privacy Policy page. Please check the Privacy Policy available on the Lifecast application from time to time. In the event of any such change, by continuing to use the Lifecast application, you agree to the relevant change(s).

1. Data and Information Collected

When you access or use the Lifecast application, Lifecast may collect information about you as described in this Privacy Policy.

1.1 Account Information

When you first use Lifecast, we may create a guest account and assign an account identifier. If you choose to sign in with or link a supported third-party account, we receive the account identifier and profile information made available through that authorization, which may include your nickname, profile picture, name, and email address. We use this information to identify your account, manage sign-in and account linking, and display your profile. Avoid including sensitive personal information in nicknames that may appear in activity records.

1.2 Device Information

We may collect device and advertising identifiers, device name and model, operating system and App version, IP address, country inferred from your IP address, language, time zone, and installation or attribution information. We also process device-integrity and network-risk signals, such as indicators of emulators, modified devices, or proxy use, to protect accounts and reward activities against abuse. The information available depends on your platform, permissions, and device settings.

1.3 Content and Usage Information

We process information about channel participation and duration-related progress, activity completion, sign-ins, meal-time reward claims, invitation relationships, advertisement events, reward claims, point balances, and redemption transactions. We use these records to determine eligibility, prevent duplicate claims, calculate and credit rewards, and provide account and activity histories. If you use creator reward features, we also process the authorized profile information, submitted video links, and associated engagement information needed to assess those rewards.

1.4 Other Information You Provide to Us

When you interact with our Services or otherwise communicate with us in any way, we will collect the information you choose to share with us. Any questions sent to our Customer Service team or any support tickets filed may be stored for service improvements.

When you request a payout or gift-card redemption, we collect the recipient email address and selected reward information and keep the transaction and processing status. We use this information to process the request, deliver the reward through the relevant provider, and respond to redemption questions or disputes.

1.5 Information Collected by Tracking Technologies

We and our marketing and outsourcing partners use various technologies to collect information, which may include sending cookies to your computer or mobile device. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. You can disable cookies at any time, although you may not be able to access or use features of the Services. We may also collect information using web beacons (also known as "tracking pixels"). Web beacons are electronic images that may be used in our Services or emails and help deliver cookies, count visits, understand usage and campaign effectiveness, and determine whether an email has been opened and acted upon. We use mobile analytics software to allow us to better understand the functionality of our Services on your device. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. Usage, advertising, attribution, and reward records may be associated with account or device identifiers to operate reward activities, measure service performance, and detect abuse.

1.6 Other Information Collected with Permission

Our mobile applications distributed through various "app" stores (including iOS and Android) may also request permission to automatically collect other information from your mobile device. We will only collect this information with your authorization in accordance with your device operating system's permission process. Unless necessary for the Services, we do not require additional authorization and always adhere to the principle of minimal necessity when collecting such permissions.

2. Use of Information

We may use your personal data to:

• Create and manage guest or linked accounts, authenticate sign-ins, and provide the Services using our systems and relevant providers;
• Record channel participation and activity progress, check reward eligibility, process claims, and maintain point balances and reward transaction histories;
• Process payouts and gift-card redemptions, communicate with reward providers, and track delivery or payment status;
• Attribute invitations and activity participation and display the relevant invitation, ranking, or reward records;
• Analyze usage, advertising performance, and installation attribution to improve the Services and reward activities;
• Communicate with you, including without limitation to inform you of updates to the Lifecast application, Lifecast website(s), our Terms and Conditions, and/or this Privacy Policy;
• Correct errors and problems with the Services;
• Protect account and transaction security, identify duplicate or fraudulent reward claims, and investigate suspected abuse;
• Deliver service messages and, where enabled, push notifications, respond to support requests, and handle account or redemption disputes;

Features such as invitation lists and activity rankings may display limited profile and activity information to the users of those features, such as a nickname, profile picture, invitation time, ranking, or reward result. Names are masked where the relevant feature applies masking. Information is displayed according to the purpose and access scope of the feature rather than as a public profile of all account information.

To process a redemption, we provide the necessary recipient and reward information to the selected payment or reward provider. For example, PayPal payouts use the recipient email address, and Tremendous reward delivery uses the recipient name or nickname and email address. The providers used depend on the reward and payment options available in your region. Further, if our business or assets are transferred, relevant data may be transferred as part of that transaction.

Your personal data will be kept only for as long as is necessary. We take reasonable industry-standard care in keeping all our data secure and in preventing any unauthorized access or unlawful use of it. All personal data we store and process is handled strictly in accordance with applicable data protection legislation.

3. Third-Party Services – Analytics, Advertisements, and Others

We may allow third parties to serve advertisements in connection with our Services, to provide analytics services, and to provide you with other services, such as rewards programs. These third parties may use cookies, web beacons, and other technologies to collect information about you on our Services and other websites and online services, such as your IP addresses, device manufacturer and operating system, identifiers associated with your mobile device or applications on the device, browser types, and user activity. This information may be used by us, and these other companies and their customers and clients, to analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests, and better understand your usage. Some of these third-party analytics and advertising services offer you a choice to opt out of the collection and/or sharing of this information; links to the opt-out mechanisms for the third parties that offer such a choice can be found in the "Your Choices" section below. This Privacy Policy does not apply to, and we are not responsible for, third-party cookies, web beacons, or other tracking technologies.

4. Cookies

We use cookies to distinguish you from other users of the Lifecast application and website(s) and to obtain certain information about your usage and behavior. A cookie is a small file of letters and numbers that we put on your computer when you use the Lifecast application or website(s). This helps us provide you with a better experience when you use the Lifecast application or browse the Lifecast website(s) and also allows us to improve the Services. We will use both persistent cookies, which could remain on your device until their expiration (which, in some cases, is up to 10 years), and session cookies, which are temporary files removed from your device once your browser is closed.

The types of cookies we may use include:

• Analytical/Tracking Cookies, which allow us to recognize and count the number of visitors and analyze use of the Services, as well as to verify transactions; and
• Advertising and Retargeting Cookies, which allow us to generate appropriate advertising directed to you on the Lifecast application as well as on Lifecast website(s) and other third-party websites.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. You may block cookies by activating the appropriate setting on your browser but, if you do so, you may not be able to use all functionalities of the Services.

We process usage, advertising, and attribution information, including device identifiers, IP addresses, App events, and campaign information, to understand service performance, attribute installations, operate reward activities, and detect abuse. The tools and information available depend on the features, platform, and permissions in use.

5. Your Rights

5.1 Access to Personal Information

You have the right to request access to any personal information that we hold in relation to you. You may also review, update, correct, or delete your personal information collected by the Services. You may also correct factual inaccuracies. To access the personal information that we hold in relation to you or to review, update, correct, or delete your personal information collected by the Services, please contact us at tendealat@gmail.com. In order to have access to your personal information, you must provide proof of identification such as full name, address, account ID, and/or information about your recent activity on the Services. We reserve the right to deny access to any user if we believe there is a doubt about your identity. And if the burden or expense of providing access to your personal information is disproportionate to the risks to your privacy, or if the legitimate rights of others would be violated, we may decide not to provide access to such information. Moreover, we may still retain your information in our files to resolve disputes, enforce the Terms and Conditions, and for technical and legal requirements and constraints related to the Services. However, we will not use such personal information for any other purpose.

5.2 Opting Out of Push Notifications

We may occasionally send you push notifications. You may at any time opt out from receiving these types of communications by turning them off at the device level through your settings.

5.3 Update Personal Information

You have the right to update your personal information. You can update the required information on the authorized source account (such as Google/Facebook/TikTok, etc.), and it will be updated in the personal center after the next authorization.

5.4 Account Deletion

You have the right to delete your account and any personal information we hold about you. You can exercise this right to delete your Lifecast account and the personal information attached to it by sending an email to tendealat@gmail.com with the subject “delete account”.

(1) Once you request and agree to the deletion of your account, Lifecast has the right to hold the user's personal information for 180 days for any incident issues. After 180 days, the related account will be completely deleted.

(2) This is to prevent reckless deletion requests and approvals due to a simple change of mind, and to prevent request cancellation and re-registration of registered accounts.

(3) After the user sends the account deletion request, the personal information under the user account will be stored for 180 days to safely process the data deletion and will be completely deleted after 180 days.

6. Contact Us

Questions, comments, and requests regarding this Privacy Policy are welcomed and should be addressed to tendealat@gmail.com with the subject line “Inquiry”.